Why is the song about LOUBOUTINS so popular?

Even children know who the main exhibit is! The Leningrad group's video has collected 50 million views, and almost every adult knows this story.

         We identify ourselves with the Cinderella heroine, cultural scientist Maria Remizova believes: "In our reality, where there are practically no social lifts, one of the main myths is the fairy tale about Cinderella. Cinderellas understand the heroine's motives and try the situation on themselves."

         At the same time, the image of "Cinderella" is presented ironically. "This allows you to increase your self-esteem due to the step that follows identification - separating yourself from the screen image (she is a fool, and this will not happen to me)," explains Maria Remizova. Psychotherapist Vladimir Dashevsky admires Sergei Shnurov's ability to connect to the energy of the collective unconscious: "He takes typical, even archetypal situations and heroes. And he meets the expectations of the broadest audience - both highbrow and profane."

We are happy to step outside the bounds of "correct" behavior and express protest.

We are happy to step outside the bounds of "correct" behavior and express protest. Leningrad's songs are a territory of freedom, notes psychotherapist Yakov Kochetkov. "Viewers can relax, behave indecently, and this liberating energy is in demand in a country where there are many prohibitions." "We have almost no opportunity to safely express socially unapproved emotions," agrees psychoanalytic psychotherapist Svetlana Fedorova. "The video "Exhibit" is a breakthrough of the drives that are in everyone: primitive, primordial, vital. And of course, we are not only talking about the drive for fashionable shoes and a successful marriage."

We can release our emotions that we usually suppress. "If we suppress our desires, sooner or later a breakthrough will occur," says Svetlana Fedorova. "And the more rigid the defenses, the stronger it is. In medieval Europe, the tradition of carnivals arose, when people, hiding behind a mask, could splash out emotions that they do not allow themselves in ordinary life. Such carnivals lasted for several days and had a partially therapeutic effect."

We laugh at our own tendency to deceive and self-deceive. "Shnur mocks false values," Yakov Kochetkov believes, "the ideology of primitive consumption of those who want to be "like Louboutins." The exhibit is based on techniques known to Hodja Nasreddin, Vladimir Dashevsky believes: "The cunning man himself falls for his own cunning." It is difficult for us to be truthful: "We take random desires for true needs. And in the video, we safely laugh at our fear and our lies."

Source:http://www.psychologies.ru/self-knowledge/behavior/pochemu-pesnya-pro-labutenyi-tak-populyarna/